* Gather client feedback to identify disgruntled, complacent, contented and engaged clients.
* Refine your service delivery to ensure that you're delivering on key drivers of engagement, with a focus on moving contented clients to the status of engaged clients.
* Craft clear stories that focus on the problems you can solve.
* Map out a process to share your firm's stories.
* Expand the reach of your stories through additional communication channels, such as your firm's Web site.