The company is also developing products for off-road vehicles, interior automotive lights and daytime running lights.

In the interim, Nakamura will be licensing the technology in other products for the U.S. market: home lighting, stadium lighting, photography and adventure applications, to name a few. But he remains certain that laser lights will eventually triumph, just as LEDs have. “Soon, laser will become the premium option,” said Nakamura. “And it will eventually find its way down into the mass market.”

This article was provided by Bloomberg News.

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