If you could choose just one piece of strategic information for managing portfolios, what would it be? Market forecasts? Economic projections? Surveys of investor sentiment? The possibilities are endless in the information age.
But you certainly can’t make informed investment decisions without knowing the fluctuations of your asset allocation. Everything else pales by comparison. If a portfolio is heavily overweight in, say, U.S. stocks, the outlook for equities isn’t all that relevant because it’s probably time to pare back the allocation anyway, no matter what the future may bring. The fact that the allocation has shifted tells you a lot, perhaps all that you need to know.
In other words, rebalancing is a critical aspect of money management—more important even than the initial asset allocation choices (assuming you don’t go to extremes with the portfolio design). That’s because details matter. A lot.
There’s no room here for rules of thumb and casual oversight—the standard practice in years past, when exploiting the raw data in client portfolios was difficult and expensive.
“Rebalancing software was once a luxury that only large RIAs with around $1 million in revenue could afford,” says Bill Winterberg, a financial technology consultant.
Thanks to increasingly powerful computers, falling technology prices, and an expanding menu of software products, it’s easier and less costly to make rebalancing decisions. Yet only 10% to 15% of advisors use “intelligent rebalancing software,” estimates Joel Bruckenstein, the publisher of Technology Tools for Today (and a Financial Advisor columnist).
The market penetration remains relatively low, largely because of the cost in time and money, he says. “These software apps aren’t easy to use, but they’ve gotten better over the years,” says Bruckenstein.
They’re also becoming less expensive, and in some cases free. TD Ameritrade earlier this year announced that its iRebal software, which can cost advisors as much as $50,000 a year in licensing fees, would be available at no charge in a Web-based version for its advisor clients.
Still, some wealth managers steer clear of these products in a mistaken belief that there’s little if any value to automating the rebalancing process. Others fear these products are a slippery slope toward speculative trading, or that leading-edge rebalancing analysis leaves asset allocation decisions at the mercy of a black-box strategy.
But advisors who sidestep these programs will be managing portfolios as if it were 1985—with a spreadsheet. If that’s what passes for state-of-the-art, the returns may be lower and the risk may be higher. Their competitive advantage with clients will be thinner, since rivals down the street will likely have given up trying to outrun computers.
But let’s be clear: The goal isn’t to rebalance more often or more aggressively. The objective is to rebalance more intelligently. That means using software to identify the right time to rebalance with the optimal combination of trades, based on parameters defined by you and your clients. As you move closer to this ideal, you boost the odds that you’ll find those sweet spots in real time and execute the trades quickly and efficiently. But you’ll have to look frequently and comprehensively across all the accounts under your charge. And that means using rebalancing software to do the computational heavy lifting.
The Software Solution
Once upon a time it was virtually impossible to monitor the shifting landscape of a portfolio structure in detail, across all accounts, every day or every week. That’s probably why simple rebalancing guidelines—once a quarter, for instance—became popular. But even if you run the numbers infrequently in spreadsheets, when you do fire up Excel it’s still a tedious, time-consuming job that’s prone to error and sub-optimal decisions.
Technology circa 2013 offers a better way, for reasons that go beyond easing your workload. “You’re also going to provide better service for clients,” says Craig Iskowitz of the Ezra Group, a financial technology consultancy. Rebalancing software, he explains, makes it easier to build and manage custom investment strategies, such as a socially responsible portfolio that closely matches an investor’s preferences.
For advisors to fully appreciate what these products offer, it’s helpful for them to think about the hurdles and opportunity costs of managing asset allocation the old way. Using spreadsheets to explore the possibilities is a time sink, which takes you and your associates away from more important tasks, such as talking to existing clients, searching for new business and attending to any number of other projects that can’t be farmed out to software. Just ask John Lunt, president of Lunt Capital Management, who says that RedBlack Software’s Rebalance Express “lets us spend our time adding value instead of dedicating people and resources to areas where we can’t add value.”
Iskowitz says he consulted with an advisory firm that was still using spreadsheets to manage more than 1,300 accounts. “It takes days to rebalance,” he notes, which is one reason he is helping the shop transition into rebalancing software.
Embracing technology doesn’t mean using a black-box solution. You still make the final decision about how and when to adjust the asset mix—choices that are available through customization features in most software products. But it’s the technology’s job to sort through portfolios and identify where attention is required—and where it’s not.
J.D. Bruce, the president of Abacus Wealth Partners, says that before his firm started using iRebal software, the allocations in some of the more complicated accounts could be left to drift for as long as six months. When the time for action arrived, it could take several hours to sift through the portfolios and manually handle the trades, he says. “And the advisors did the work. When you use iRebal, it does the same thing, but it does it in two minutes—all 800 clients at once.”