Hortz: Any other thoughts you can share about what advisors need to adapt and thrive amongst the massive changes in both the financial and marketing landscape?
Swineheart: There are clear trends that advisors need to embrace if they wish to stay relevant and competitive. There is a decision point where a prospect decides whether or not to call a professional. We are nearing the tipping point where if an advisor is not represented in a robust digital fashion that those ideal clients, those coveted prospects, will find someone that is.
A website, a nice office, professional attire, these are things that have been listed as a necessity for advisors to be in business in the past. In 2021, you can add robust social media presence, virtual solutions for speaking and meeting with clients and prospects, and an authenticity that can showcase credibility in a virtual environment. These things can no longer be ignored, and we could not be more excited to help advisors learn what is possible.
You, the reader of this interview, are cordially invited to explore our White Glove resources on our website and you are welcomed on a complimentary basis to our upcoming Virtual Host University 2021 on February 24-25 — details and free registration here.
The Institute for Innovation Development is an educational and business development catalyst for growth-oriented financial advisors and financial services firms determined to lead their businesses in an operating environment of accelerating business and cultural change. We position our members with the necessary ongoing innovation resources and best practices to drive and facilitate their next-generation growth, differentiation, and unique client/community engagement strategies. The institute was launched with the support and foresight of our founding sponsors — Pershing, NASDAQ, Ultimus Fund Solutions, Fidelity, and Charter Financial Publishing (publisher of Financial Advisor magazine).