“That kind of data from customers can be connected immediately to product development and manufacturing plans,” Yunoki said.
At the same time, he said, the company is trying to offer something new for shoppers.
“We’re fusing the in-store experience and e-commerce to offer a fun and convenient experience,” Yunoki said. “Harajuku isn’t just for shopping, it’s also a place where fashion is created. We’d like to use our customer’s creations as a stimulus for developing new types of fashion.”
This article was provided by Bloomberg News.