Sweet Spot
Not that Venice is the only art world event to attract a global audience. Art fairs, including Frieze in London, TEFAF in Maastricht, and Art Basel in Switzerland, attract comparable levels of wealthy collectors and influential curators, and the documenta art exhibition in Kassel, Germany, has a reputation for its outsized impact on curatorial taste.
But whereas documenta is often inscrutably avant-garde, and art fairs are by definition strictly commercial, Venice manages to find a sweet spot somewhere between the two. “As someone that goes to art fairs, the level that you find here is so much more elevated,” said Maramotti as she prepared to go inside the Dogana. “The intellectual energy of this is way more interesting to me.”
This article was provided by Bloomberg News.