All the tweets are also searchable, so if someone is looking for a particular keyword or phrase on Bing, and your tweet contains those terms, it just might be one more good way to be found.
A tip for advisors: When using Twitter or any social network, strongly consider using a social media archiving and monitoring tool to help stay compliant.
Advisors Should Get In The Game
Those sitting on the sidelines should make Twitter part of their marketing strategy. There are 100 million Twitter users logging in at least monthly, which means there is a lot of great information out there and potential extended exposure for your tweets.
With any marketing tool, try different tactics, evaluate, retest and then reevaluate. It is a constant process of learning and improving. The better you get at Twitter the more likely you will get the results you hope for.
Look for a future article with practical tips on how to use Twitter. Until then follow @ByrnesConsultin and @FAMagazine for examples of how to successfully use the social network.
Note: As always, check with your compliance department for its specific guidelines on what your organization will allow you to do with social networks. It is strongly recommended you hire an archiving service to capture all social media communications.
Mike Byrnes founded Byrnes Consulting to provide consulting services to help advisors become even more successful. His expertise is in business planning, marketing strategy, business development, client service and management effectiveness, along with several other areas. Read more at www.byrnesconsulting.com.