“We only do a handful of trips like this a year,” he says, “predominantly for younger travelers, people in their early 30s who are constantly connected. Bringing a life coach into your travels instead of your regular everyday life allows you the time to think and reflect, and that makes all the difference in terms of enacting meaningful change.”
“This is something we’re going to see as a growing motivator in travel in the next two to five years,” predicts Marchant, inspired by the increased awareness of mental health and holistic wellness.
Prior agrees. Already he works on at least a half-dozen travel prescriptions each month. “There’s a big industry around what we’re doing that hasn’t been fully tapped yet,” he says. “It’s incontrovertibly a growing market; people are increasingly wanting to use their leisure time to enrich their lives in a certain way.”
The key, Marchant says, is thinking not just like a travel agent but like a psychologist.
“Oftentimes you don’t even have the bandwidth to work out what you really need—so we’re going to help do it for you. We have to match destinations and experiences to what people are going through in their lives,” says Marchant. And this time, a pampering beach resort just won’t cut it.
This article provided by Bloomberg News.