Even if the Trump name does suffer long-term, there’s no guarantee that Scion, which means “descendant of a notable family” -- Donald Trump’s children, Donald Jr., Ivanka and Eric, are all Trump Hotels executives -- will prove a worthy alternative. After all, it’s not the first time the name’s been used for a youth-oriented brand. With sales falling, Toyota Motor Corp. ended its use of the Scion brand two months ago.
This article was provided by Bloomberg News.