Term new premium represented 21% of the U.S. life insurance market in 2019. It increased 4% in the fourth quarter, resulting in a 3% increase for the year. Just over half of the term carriers reported increases in premium (compared with fourth quarter 2018) including the majority of the top 10.
LIMRA’s Fourth Quarter 2019 U.S. Individual Life Insurance Sales Survey represents approximately 80% of the U.S. individual life insurance annualized premium market.