Fisker has a lot on his plate as it is. He’s unveiling a Benetti yacht in February at the Miami Boat Show, hosting a TV show with Esquire that will be a competition between car designers, and developing an as-yet unnamed company that will deal with electric cars. (He sold the rights to make the Fisker Karma but still retains rights to the name.) So the Force 1, more than anything, is an exercise for a prolific designer who still genuinely just loves cars.
“When I design a car, I want people to look at it and go, ‘Wow that’s kind of interesting,’ and do a second take,” Fisker said. “When you are pulling into a restaurant for dinner, you will be the only one to have this car. We want to be a little niche player with this company, to offer that to people.”
He’ll make only 100 or so this year. Production starts in April.