The three-step journey felt jarring, even with Uber employees helping with bags and instructions. A car ride, a helicopter ride, and then another car ride can exhaust before a traveler even steps into JFK and has to go through security. A taxi or Uber car ride from Manhattan to JFK might take longer, but a passenger wouldn’t have to change vehicles twice.

Still, Uber’s brand recognition might be enough to make the Uber Copter service soar in popularity, says Michael Holtz, founder and chief executive officer of travel company SmartFlyer. 

“I think it could get too popular too quickly,” he says. “That will probably be dealt with by the price, because as the demand grows, the price will go up.” 

This article was provided by Bloomberg News.

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