Together, the capital raise and the new hires may foreshadow a new phase for FinLife Partners and United Capital. In its first year, the platform attracted more than $3 billion in assets without the help of any marketing.
"After the success we've already had, we're going to make another investment in this," says Capelle. "Advisors are looking for solutions and ways to respond to a new environment with what's going on with online advice, fee compression and regulatory burdens. They want new ways to engage with clients and to scale their businesses, and what we're building with FinLife Partners is a natural solution that hits on all of those concerns."
As of June 30, United Capital's traditional financial planning segment has about $19.8 billion in assets under management.