FinLife Partners was made available to United Capital offices in 2011 as the firm’s digital wealth management platform. On average, offices who have joined into the platform experienced top-line revenue growth of nearly 25 percent and pre-tax earnings increases of approximately 28 percent within the first year after transition.

The platform’s first two adopters reported adding an additional $1 million in expected top-line revenue within the first four months of using FinLife Partners, merely by changing the way they charge clients for services. Now, United Capital has established a “Founders Group” of the first 10 firms on FinLife Partners to advise on future enhancements to the platform.

Duran expects to add an additional $10 billion to $15 billion onto the platform through the end of 2017, far exceeding his original $5 billion goal.

“We already have a huge pipeline,” says Duran. “We were planning on three classes this year for advisor onboarding, and frankly, they’re filling up without us having to do anything.”
 

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