United Realty has hired Steven Reed as head of sales for the Western division and Edward Frederick as assistant vice president of sales.

Based in San Diego, Reed most recently served as product manager for ARC Realty Finance Trust. He also held senior wholesale distribution roles with NorthStar Realty Securities and Dividend Capital.

Frederick joins United Realty after serving as a business development specialist for TD Ameritrade, where he focused on building client relationships.

United Realty sponsors and manages a platform of commercial real estate investment programs, including an SEC registered public Real Estate Investment Trust (REIT).

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