If the flow is ideal, what can you do to enhance it? If it is not ideal, what can you do to fix it?
Date Ranges
By setting different timeframes it is easy to look at one year compared to another. Or maybe one month compared to another month. It is possible to set any date range you wish and compare it to another period in time.
This information allows marketers to see if new initiatives are working better than what has been done in the past. Or the opposite can be true, showing that more recent marketing efforts are underperforming, maybe due to inactivity or not keeping up with trends.
For example, how has your site traffic changed since Google's mobile-friendly algorithm update? (Read why your website might need to be improved.)
If you are not a user of Google Analytics, your website designer needs to take a simple code and put it on the backend of your site.
For those that start using Google Analytics because of this article, beware: looking at your website’s metrics can become addictive– especially if you are doing the right things and seeing improvements each time you log in.
The most amazing thing about Google Analytics is that it is free. Those that use this tool are much more likely to make smarter marketing decisions that will improve their online success!
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.