Voya is not the only new entrant into the digital space.Just one day before Voya’s announcement, J.P. Morgan unveiled “You Invest Portfolios,” its own financial advice service.
In J.P. Morgan’s service, investors will pay a flat 0.35% of their assets annually, while waiving fees on all of the underlying investments on You Invest, according to a company announcement. The platform has a $2,500 minimum investment.