Meanwhile, Facebook got the highest “forgiveness” rating at 34 percent. That said, 23 percent of survey respondents said they did not accept Facebook’s apology, which was significantly more compared to Uber (but still lower than Wells Fargo).
The report also weighed perspectives based on gender. More women than men (39 percent versus 29 percent) forgive Facebook. For Wells Fargo, 25 percent of women and 28 percent of men forgive the company. In Uber’s case, 29 percent of women forgive the company while 32 percent of men accept its apology.
Alpha said in its report that most people are probably taking a “wait-and-see approach to evaluate whether each brand takes meaningful action.”