In other words, if we want to send a new message about retirement planning that emphasizes the need to look at both the financial and personal sides of it, we have to do it in multiple ways. That means advisors not only need to develop new and better soft skills, but also enhance their media skills in terms of writing, video and podcasts.

In the scope of this article, it can sound like a lot of things to do, but it’s really about letting the true spirit of retirement shape all of us. The ability to effectively prepare a client to make a successful transition from work life to home life is taking on new meaning. We can no longer give clients permission to leave work if they don’t have a plan to replace the things that it provides for them, even if they have enough money to do so. 

The fact is, the face of retirement isn’t changing! It already has. As an industry we need to be prepared to adapt as money and the personal aspects of life become more intertwined than ever before. We need to work together to develop and share tools and resources that vaccinate clients and make them stronger for the transition.

Robert Laura is the president of SYNERGOS Financial Group, the founder of RetirementProject.org and pioneer in Certified Retirement Coach training. He can be reached at [email protected].

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