Advice Going Forward
Advisors have two jobs: Serving their clients and building their business. You cannot serve your clients or grow your business without knowing who you are as an advisor and who the client is that you should serve. The “Advisor Authority” profiles can help advisors better understand themselves, their key differentiator and which type of clients they serve best. Advisors can use both the advisors and investor profiles to improve their competitive advantage and create more value for clients and more profit for their business. It’s a process of understanding who you are best-serving and what you need to do to stay on top of serving them well.
It may be time for your firm to do an internal audit and look at what areas need improvement in order to reach new types of clients. If you need to fine-tune your firm’s strategy and make changes, consider two things: How does this change benefit my clients? And how does this, in turn, benefit my business? Success comes down to determining both your strengths and weaknesses and using that knowledge to make meaningful changes within yourself and within your business in the ever-evolving channel of financial services.
To view more “Advisor Authority findings”, check out the full data book: www.jeffnat.com/aa-profilesdata/
Larry Greenberg is the president of Jefferson National.