When Was Your Last Headshot Taken?

For many, their professional headshot is over a half of a decade old. Yet it is the main thing prospects review online before deciding to contact a financial advisor. Whether the photo is on a website or a LinkedIn profile, it is becoming a crucial part of the new business process, even if a prospect comes from a referral.

Want proof? Ask every new prospect that comes in the door if they saw your picture before they came to you.

So why do so many fall behind in keeping their online presence up to date? There are three big reasons: 

  1. There is an expense. Yes, there are costs for a photographer. Online changes to websites and social media can take up manhours. Plus, when marketing material needs to be printed, that can add up.

  2. Photos are uncomfortable. Many do not like to have their photos taken. Plus, it takes time. If one feels comfortable with an old photo, the motivation to change it might not be there.

  3. It gets forgotten. It is easy to let the years pass by and lose focus on how important it is to keep one’s photo up to date.

Recognizing these hurdles is important to eventually overcome them. For example, if there is going to be an expense, keep budget dollars allocated to make photography updates. Even set a reminder on your calendar a few years out to review all pictures.

Hiring A Professional Photographer

Because the headshot is so important, do not leave it up to an amateur. Here are a handful of things you should ask a professional before hiring him or her:

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