Andreas mentions that the company analyzes the markets in order to expand its business. They have hired Rupertus Rothenhäuser as a chief sales officer and expect him to help the company extend beyond the German-speaking markets.
Andreas is an advisor for the Minister of Finance in Austria and advises on how to shape the regulation of securities on blockchain. Andreas sees this technology as a mainstream trend and, thus, the company investigates the framework, the ecosystem around it, and the technical feasibility:
“[In terms of security,] there might be some aspects, especially if we aim to have trading on public blockchains. Privacy might be an issue, but I’m very confident that blockchain will also provide a solution for the product created.”
Andreas expects that, in the future, blockchain might provide some kind of mixer where transaction history will be transparent for the regulator but not for others.
Andreas mentions another industry trend that he believes is an opportunity for the company:
“ETFs are still rising in Europe, and also in the retail segment. I see these things [as] complementary. In the future, I think customers will have money in passive ETFs on the one side and in really active product[s] like wikifolio certificates on the other.”
WealthTech Club takeaway
Unlike many WealthTech companies, wikifolio.com does not provide financial advice but enables investors to share their portfolios (so-called wikifolios) with others and earn additional money from doing so. The company does not analyze the market, but offers the opportunity for their site visitors and users to do it themselves and invest in the most successful trading ideas. This approach is called “the democratization of the investment market.”
The company is rapidly evolving and intends to extend out into European markets to provide the same opportunities to even more people.
Interviewed by Vasyl Soloshchuk, CEO and co-owner at INSART, FinTech & Java engineering company. Vasyl is also the author of WealthTech Club, which conducts research into Fortune and Startup Robo-advisor and Wealth Management companies in terms of the technology ecosystem.