The new advertising campaign marks the belated public entry of outside groups formed after the election to provide support for Trump and his agenda. In December, Mercer registered Making America Great as a nonprofit. At around the same time, a group of Trump campaign aides led by digital director Brad Parscale formed a different nonprofit, America First Policies.

On March 23, one of those aides, Rick Gates, left the group over concerns about his relationship with Paul Manafort, Trump’s former campaign chairman, who has offered to speak with the House Intelligence Committee about his ties to Russia. Bossie, too, was among the former Trump aides who started America First Policies. Bossie has now defected to Mercer’s group.

“We’re hopeful that everybody can work together,” Bossie said.

This article was provided by Bloomberg News.

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