Price sensitivity is also impacting the number of entrants, according to a July 1 Bloomberg Intelligence report, which found fund debuts could drop 10% this year from a three-year average of 250.

It’s natural to see a pullback in new products following years of growth, according to Phil Bak, chief executive officer of Exponential ETFs.

“There was a feeling in the last five years of a gold rush, with a lot of people rushing into the space,” he said. But “you want to invest in something that the asset manager really stands behind.”

 This article was provided by Bloomberg News.

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