BROKER DEALER RECRUITING SPECIAL SECTION

Three Reasons To Add Digital Advice To Your Business

For clients choosing between the conveniences of digital advice versus the human appeal of in-person advice, hybrid digital advice tools like Voya Digital AdviserTM can help give access to elements of both. And this approach is consistent with what consumers want—over half (53%) of individuals seek access to a human advisor along with a digital advice tool.¹ Here are three reasons for you to consider incorporating hybrid digital advice tools:
 

#1: Business growth — By offering your customers more of what they want, advisor-enabled digital advice presents an opportunity for your business to experience more efficient growth. In fact, over half of advisors in a recent poll believe the hybrid digital advice tool could help grow their businesses by up to 10%.²
 

#2: Tap into emerging investors — The hybrid service model promotes efficient growth by removing some of the most common barriers and pain points for emerging investors who may not feel ready for a traditional advisory relationship.

#3: Office efficiency — Hybrid digital advice tools are designed to help you work more efficiently. For example, Voya Digital Adviser’s completely electronic registration process gives you more time to focus on growth and building relationships.
 

Your clients will retain the anywhere, anytime access to their account that has become synonymous with today’s digital revolution. On the flip side, you’ll be involved in the experience while continuing to deepen the relationship and potentially capitalizing on new opportunities.

1. Spectrem Group report, “Robo-Advisors 3.0,” Feb. 2019.

2. Online survey of 467 Voya Financial Advisors, Inc., advisors. Voya Consumer Insights & Research, Jan. 2019.

Investment adviser representative and registered representative of, and securities and investment advisory services offered through Voya Financial Advisors, Inc. (member SIPC). CN873822_0621