NFP Advisor Services White Paper



June 2014  
Social Media:
Where Advisors Succeed, and Struggle
NFP Advisor Services
Social media. This isn't a passing fad – it's a growing trend:
  • 83% of financial professionals are using social media
  • 46% of advisors reported acquiring a client via social media, and avid users had even better luck, at over 75%
  • Americans aged 65 and over have tripled their social media presence
Learn how to exploit social media opportunities, build a strategy that's right for you, design online profiles that match your goals and much more.

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