Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry
By Jennifer Openshaw
Social media is one of the hottest topics in finance. From solo practitioners to large asset managers, everyone's consumed by how, when, and where to use this new and powerful medium—but guidance is hard to find. Jennifer Openshaw, MarketWatch columnist and a nationally known leader in wealth management and consumer advocacy, has observed that use of social media tools in the financial industry is still a work in progress. One of the main reasons why this gap exists is because the use of social media in the financial space has been hampered by federal regulations aimed at protecting investors.
Socially Savvy Advisor + Website: Compliant Social Media for the Financial Industry is the complete guide to creating an effective social media strategy without breaking the big rules. Written by industry specialist Jennifer Openshaw, alongside Stuart Fross, Fidelity International's former general counsel, and Amy McIlwain, president of Financial Social Media, this book merges marketing basics with FINRA and SEC guidelines to help readers create an effective social media campaign specifically for the finance and investing world.
According to Openshaw, “Advisors frequently chafe against the restrictions that compliance places on them. That’s become more acute in recent years, as people in the industry explore the bounds of what works and what doesn’t in the new world of social media”.
Jennifer aims to create a sound framework for advisors that helps them navigate the social media landscape with ease and helps make decisions onvariety of challnges as, which social media platforms to use, measuring social media ROI , avoiding copyright problems and much more. Contributions from industry leaders at Charles Schwab, Citibank, and others provide inside perspective and experience so readers can tap into a new audience. With a focus on compliance, the book clears common hurdles while dispelling myths and outlining effective methods and techniques. Readers also gain access to a website featuring videos, Q & As, tutorials, Slideshare, and a social media policy template.
The Socially Savvy Advisor covers the entire issue, from platform, to content, to what not to do including:
- Best practices in using social media for advisors and compliance officers
- Planning for the regulators vs. failing to plan
- Challenges with LinkedIn, Facebook, Twitter and other social platforms
- Elements of a good social media policy
- Managing the top issues related to marketing and business development, engagement, and compliance
With the right plan and the proper technique, social media marketing can dramatically improve client outreach and retention. The Socially Savvy Advisor provides the expert insight, tools, and guidance that shape a robust, effective strategy.
About the Author
Jennifer Openshaw, a nationally known leader in wealth management and consumer advocacy, has observed first-hand how technology is rapidly changing the financial industry. She has advised Fortune 500 firms, including Microsoft, on technology, social media, and communications, and writes a column on consumer investing and tech tools for MarketWatch and the LinkedIn Influencer program. She was named among the 25 Rising Stars of the Internet for her work as founder and CEO of Women's Financial Network, a pioneer in serving women investors online and later sold the business to Wall Street legend Muriel Siebert. Jennifer has held senior positions at Bank of America, Wilshire Associates, and BankOne, and has been an executive of several social networking platforms geared toward investors. She has appeared on Oprah, Dr. Phil, CNN, and Fox and currently serves as the Executive Director of the Financial Women’s Association (FWA).
If you are interested in an interview with Openshaw or would like more information, please contact:
Sadhika Salariya, Publicist – WILEY – firstname.lastname@example.org/201-748-6782.