First, there was Generation X. Then came Generation Y. Now, evidently, financial advisors should start thinking about serving Generation D. That’s “D” as in “digital.” Consumers are increasingly using digital/social channels in everyday life, and it’s informing the relationships they have with financial institutions and advisors.

Late last year, the consulting firm Accenture did an online survey of 1,005 people including baby boomers and Generations X and Y. The firm put the answers into a blender and concluded that Gen D comprises 75 million Americans with nearly $27 trillion in assets. While this is not a homogenous group (it is defined by behavior rather than demographics), Accenture says it does demonstrate certain characteristics.

Gen D comprises active investors with high levels of income, education and assets. They’re into the digital lifestyle. They’re also less inclined to see financial advisors as a trusted go-to source for advice. According to Accenture, 59% of survey respondents had actively sought financial advice recently—but only 40% looked to their financial advisor for it.

Accenture posits there are definable differences in the attitudes toward financial advisors among Generation D’s three age groups. Gen Yers are the most skeptical toward advisors but are the “most eager to learn about investing and the most determined to pass wealth on to their families.” Gen Xers are the least confident, most jaded and least interested in learning about investing, and are as likely to be self-directed as they are to use a financial advisor. Boomers generally enjoy having a relationship with a financial advisor.

The upshot: Advisors who provide online educational tools and resources can boost investor confidence and faith while creating stronger, long-lasting and more trust-based relationships with investors. But these resources––including mobile––should be seamlessly woven into the overall customer experience.