Advent Software Inc. has announced the launch of Advent Direct, a new cloud platform designed to complement and extend the functionality and value of their existing software solutions. “With the launch of Advent Direct, we are helping our clients succeed by leveraging the benefits of cutting-edge technology and combining them with the quality and reliability they expect from Advent, said Todd Gottula, CTO, Advent Software.

“Advent Direct is our new cloud platform, designed to fundamentally change the way our customers conduct business,” said Chris Momsen, EVP, Advent Software. “It is a secure, scalable platform that integrates with all Advent products -- Axys, APX, Black Diamond, Geneva, etc. -- and is open, as it enables firms to incorporate data from other internal systems. The platform unifies the firm by enabling disparate functions to share information and create structured work flows for different user groups. So the platform both provides powerful tools for specific functions -- relationship management, analysts, portfolio managers, operations, etc. -- and it enables the firm to share and collaborate across functions using their institutional knowledge."

Advent already has live clients on the platform, helping them to build out their relationship management and reconciliation capabilities. They are rolling out a next generation tool set to assist with data visualization and reporting, which they believe will be industry-leading. For additional information, visit