AssetMark Inc., a Concord, Calif.-based provider of turnkey asset management programs for financial advisors, on Wednesday announced it is partnering with San Francisco-based MyVest, a digital portfolio management platform provider, to enhance its technological offerings for clients and advisors.
The partnership brings MyVest’s cloud-based Strategic Portfolio System wealth management platform to AssetMark advisors, which AssetMark hopes will allow advisors to spend more time serving their clients and to expand their practices.
“AssetMark and MyVest share a philosophy that advisors are at their best when they can put their clients first,” said Natalie Wolfsen, chief commercialization officer at AssetMark. “By building upon each business’ strengths, AssetMark and MyVest are poised to deliver a new platform that helps advisors meet the demands of increasingly tech-savvy investors across their household and life stages.”
Formerly known as GenWorth Financial Wealth Management, AssetMark now has $28.5 billion in client assets on its platform.