(Bloomberg News) Jamie Dimon, the highest-paid chief executive officer among the heads of the six biggest U.S. banks, turned a question at an investors' conference in New York this month into an occasion to defend wealth.

"Acting like everyone who's been successful is bad and because you're rich you're bad, I don't understand it," the JPMorgan Chase & Co. CEO told an audience member who asked about hostility toward bankers. "Sometimes there's a bad apple, yet we denigrate the whole."

Dimon, 55, whose 2010 compensation was $23 million, joined billionaires including hedge-fund manager John Paulson and Home Depot Inc. co-founder Bernard Marcus in using speeches, open letters and television appearances to defend themselves and the richest 1 percent of the population targeted by Occupy Wall Street demonstrators.

If successful businesspeople don't go public to share their stories and talk about their troubles, "they deserve what they're going to get," said Marcus, 82, a founding member of Job Creators Alliance, a Dallas-based nonprofit that develops talking points and op-ed pieces aimed at "shaping the national agenda," according to the group's Web site. He said he isn't worried that speaking out might make him a target of protesters.

"Who gives a crap about some imbecile?" Marcus said. "Are you kidding me?"

'Feels Lonely'

The organization assisted John A. Allison IV, a director of BB&T Corp., the ninth-largest U.S. bank, and Staples Inc. co-founder Thomas Stemberg with media appearances this month.

"It still feels lonely, but the chorus is definitely increased," Allison, 63, a former CEO of the Winston-Salem, North Carolina-based bank and now a professor at Wake Forest University's business school, said in an interview.

At a lunch in New York, Stemberg and Allison shared their disdain for Section 953(b) of the Dodd-Frank Act, which requires public companies to disclose the ratio between the compensation of their CEOs and employee medians, according to Allison. The rule, still being fine-tuned by the Securities and Exchange Commission, is "incredibly wasteful" because it takes up time and resources, he said. Stemberg called the rule "insane" in an e-mail to Bloomberg News.

"Instead of an attack on the 1 percent, let's call it an attack on the very productive," Allison said. "This attack is destructive."