5. Client Experience
Clients are now expecting information 24/7. This is especially true for the NextGen that will utilize technology more than the baby boomers have in the past, said Dario. He advised, “Make information available on different topics that are pertinent.”
“Nothing that is going to replace trust in an advisor’s relationship with their client,” said Dario. However, advisors can use technology to demonstrate their leadership. For example, posting videos allows clients and prospects to not only learn, but to also get to know the person and organization.
Dario also recommends offering a scheduling service online and using video conferencing technology. By letting clients set up an appointment online, and then do a video chat with the advisor, they are benefiting from open access and being able to have meetings from anywhere.
This is an advisor trend TD Ameritrade Institutional is just starting to see get traction. Dario believes advisors are learning from their robo-advisor competition.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.