Cetera Financial Group today announced that Multi-Financial Securities Corporation has become Cetera Advisors LLC, and Financial Network Investment Corporation has become Cetera Advisor Networks LLC, thus completing the name changes for all four firms under Cetera’s new unifying brand structure.
Los Angeles-based Cetera late last year rebranded its two other firms: PrimeVest Financial Services became Cetera Financial Institutions, and Genworth Financial Investment Services – which the company acquired in April 2012 – became Cetera Financial Specialists LLC.
“The four Cetera companies are now connected by a common name that reflects our collective strength and scale,” Valerie Brown, president and CEO of Cetera Financial Group, said in a statement. “Our unified brand structure is an illustration of our commitment to providing advisors with choice and flexibility to help them build successful businesses.”
As part of the name change, both companies have launched new Web sites. Cetera Advisors’ new Web site is at www.ceteraadvisors.com, and Cetera Advisor Networks’ new website is at www.ceteraadvisornetworks.com.
Cetera Financial Group is a privately held, independent broker-dealer and investment firm that provides wealth management and advisory platforms to more than 6,500 independent financial professionals and over 600 financial institutions nationwide.