The cow’s-milk industry has turned to Olympic heroes to lead the battle against plant-based drinks. In Milk Life’s newest ad campaign, Olympians including rugby star Perry Baker and swimmer Elizabeth Beisel tout milk’s nutritional oomph, while cyclist Kristin Armstrong says milk “made me a stronger athlete.”
They’re up against Silk-brand drinks that use Venus Williams and DJ Khaled as their #DoPlants spokespeople.
“The almond has become ubiquitous,” said Richard Waycott, chief executive officer of the Modesto-based Almond Board of California, which represents 6,800 growers. “The demand for almonds has risen virtually in every market we serve.”
This story was provided by Bloomberg News.