FallLine Securities LLC, a private wealth management platform based in Darien, Conn., has launched a wealth management platform designed for private wealth advisors who deal with ultra-high-net-worth clients, FallLine announced Wednesday.
FallLine created the platform to enable private wealth advisors to build their own independent hybrid registered investment advisor businesses so they can customize their service to clients.
“The wealth management business has changed dramatically over the past decade,” says John A. Straus, FallLine CEO and co-founder with Peter E. Ruhlin. “There is a clash of opposing forces. Big firms are interested in increasing their margins through scale and standardization.
“On the other side, private clients and their advisors are looking for service providers that are flexible and willing to accommodate their various needs,” he adds. “FallLine enables elite private wealth advisors to establish their own firms built around the needs of their clients."
FallLine says it will provide custom transition services and an integrated technology platform and support, among other services.