The new career center that Fidelity and the CFP Board are developing will provide information on the profession, how to train for it and how to obtain a job. The CFP Board has relationships with 240 colleges and universities that it will use to help promote the program and recruit young people, Keller says. It will be accessible through the CFP Board Web site early next year.

“The truth is that the looming talent shortage in the advice industry is no longer looming -- it’s here, and the typical approach to recruiting is no longer effective,” says Dunne. “It’s time that we redefine our recruiting efforts so we can begin to make real progress that could benefit the profession for the long term.”

The study included four focus groups and 600 respondents to an online survey.

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