Fiserv Inc., a technology provider for the financial services industry with a focus on managed accounts, on Monday announced it bought AdviceAmerica in a deal it said should boost its offerings across various channels. Terms of the deal weren't disclosed.
Based in Fremont, Calif., AdviceAmerica's flagship products are its LifeVision and AdvisorVision financial planning tools with capabilities ranging from basic needs to sophisticated estate planning.
According to a press release, the company will become part of Fiserv's investment services unit.
In particular, Brookfield, Wisc.-based Fiserv said AdviceAmerica's front-office tools expands its ability to provide holistic advice across the RIA, bank wealth management, insurance company, and sponsor channels."AdviceAmerica extends our capabilities into front-office applications, such as financial planning, CRM and proposal tools, that support the growing needs of financial advisors and bank departments," said Mike Gianoni, president of Fiserv's financial institutions group.