The Obama administration plans to push back by a month the second-year start of enrollment in its health program to give insurers more time to adjust to growing pains in the U.S. law, a move that may stave off higher premiums before the 2014 congressional elections.

The enrollment period, previously scheduled to begin Oct. 15, 2014, will now start Nov. 15, said an official with the U.S. Department of Health and Human Services who asked not to be identified because the decision isn’t public. The change is important to insurers that need more time to evaluate the first year of the government-run marketplaces.

Technical problems are undermining efforts to attract a broad array of customers to the new markets, a prerequisite to keeping plans affordable in the long run. Keeping prices from spiking next year is “absolutely critical” for President Barack Obama if he wants to preserve his signature legislative achievement, said Ana Gupte, a Leerink Swann & Co. analyst.

“The death of this law would be for health insurance companies to price policies for 2015 in a way that premiums skyrocket,” said Gupte, who is based in New York, in a telephone interview. “At that point, it’s a death spiral and it’s over. So he needs to do something.”

Moving the filing deadline back a month gives insurers more time to assess the mix of consumers who enroll in plans in the first year they’re offered through the Patient Protection and Affordable Care Act. The young, healthy people needed to balance the cost of care for older consumers aren’t likely to sign up in large numbers until March, said Jonathan Gruber, a Massachusetts Institute of Technology economist who helped design the law.

‘Smart Decisions’

“This is an important business for them and they want to make smart decisions about how they set their rates,” Gruber said in a telephone interview. “It’s in the nation’s interest they get time to make those decisions.”

Starting enrollment after the Nov. 4 congressional elections may also be important to a president seeking to hang onto the Democrat-led Senate and maintain or gain seats in the Republican-led House of Representatives.

The decision comes as a new poll reports that Obamacare’s popularity is falling. A Kaiser Family Foundation survey found that just 33 percent of Americans now support the health-care law, down from 38 percent a month earlier, the Menlo Park, California-based nonprofit said today. It’s the lowest support level measured by the foundation since the law’s passage in March 2010.

California Enrollment

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