King says sites such as Bag Borrow or Steal and Rent the Runway demonstrate how the luxury rental market has expanded beyond jets and villas.
Douglas Gollan, editor-in-chief of Elite Traveler, a magazine distributed globally aboard private jets, says, “Marquis Jet was one of the first companies that made private jet travel a lifestyle choice. Do you get home in time for your kid’s soccer game? Why can’t the family dog come to the house in Aspen? Both these concepts recognize while sometimes buying watches and jewelry like real estate is an investment, other times, like renting a house in the Hamptons, it is a lifestyle decision where one doesn’t want to have to think about future valuations.”
Brandoff and King think there is plenty of room in the luxury rental market. King says it’s in its “infancy.”