But they operate in a nation of 315 million citizens whose emotional wants are at war with their financial needs, and pandering to their worst emotions is counterproductive.

More significantly, if advisors and investment companies tell the public they can suppress volatility without suppressing returns, Murray said they might as well be selling “rainbows and unicorns.”

Employing traditional consumer research to develop new financial products plays into this game of self-deception. Asking the public, ‘Would you like less volatility?’ is a loaded question that becomes a self-fulfilling prophecy, Murray observed. “What do you think people will say?”
 

First « 1 2 » Next