To be successful, he offered, advisors need to differentiate themselves and take advantage of search engine optimization. “If you don’t have a website I can find, I am certainly not trusting you with my assets," he said. "You have to be discoverable.”
Kitces spoke about social media and said it will accelerate, or hinder, the trust process. He also believes it will be a key to how referrals work in the future.
His presentation was an eye opener for the attendees. The industry is changing. Those that embrace the rapid changes will be much more successful in the future.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.