With digital capabilities becoming more de rigueur in the wealth management business, Pershing LLC has stepped up its game with the launch of a suite of technology options that provide financial advisors with more ways to digitally serve their clients.

Pershing, a financial solutions provider to registered investment advisors, broker-dealers and others, announced on Tuesday during its annual INSITE 2016 conference in Orlando the launch of its NetxServices API Store. The program enables advisor firms to tap into a library of enterprise application programming interfaces, or APIs, documentation and a test environment to help them provide a range of digital investment services such as account opening and funding, asset allocation and automated rebalancing.

Pershing’s API store is a self-service model on its NetX360 platform that includes tools from several third-party digital advice providers: Marstone, Jempstep, SigFig and Vanare. For its more tech-savvy, do-it-yourself advisors, Pershing provides access to its APIs so they can integrate and co-create their own applications in the areas of customer relationship management, financial planning and wealth reporting, among other services.

One of the new integrated solutions is an updated version of Albridge Wealth Reporting that includes a series of redesigned reports with a new look and feel to help advisors better illustrate their client’s financial picture.

Pershing will also integrate the fourth-generation version of MoneyGuidePro with NetX360. This latest iteration features research and behavioral components that can help advisors take a deeper dive into a client's financial situation by delving into vital aspects such as health-care costs, social security, loss tolerance and longevity.

“By taking an open-architecture approach, we’ve put our clients in the driver’s seat to choose and co-create a digital wealth management experience that best meets their advisors’ and their investor clients’ needs,” says Ram Nagappan, chief information officer at Pershing, a BNY Mellon company.