While communicating with clients through blogs and Internet-delivered newsletters is becoming more common, wealthy investors still prefer information from financial advisors delivered the old fashioned way, thank you.
According to Chicago-based market research firm the Spectrem Group, only 23% of wealth investors with more than $5 million of net worth, not including their primary residence, prefer Internet-delivered company newsletters.
This finding comes from a survey of an estimated 500 ultra-high-net-worth (UHNW) investors who were queried this fall.
Blog-delivered information fared even worse than newsletters, with only 11% rating blogs as a financial information delivery medium.
But if such written communications delivered by advisors is not meeting UHNW investors' expectations, then what is?
Wealthy investors, according to the Spectrem Group survey, still prefer old fashioned forms of communication, such as face-to-face meetings. Advisors score much better in this category, with 61% of investors considering such meetings as excellent