Peterson explains that a “responsive web design” is one that provides an optimal viewing experience that has easy reading and navigation. A responsive site needs minimum resizing and it looks good across a wide range of devices from a desktop to a mobile phone.
Need help finding out what issues exist with your website? Check out Google’s Mobile-Friendly Test. But even that step isn’t really necessary. Just do a search on your smartphone. If the experience of your own site is frustrating, it is time to realize your site sucks! For the vast majority of people reading this article, it means it is time to reinvest in your most important marketing line item!
Mike Byrnes is a national speaker and owner of Byrnes Consulting LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.