Greg Luken

Taking A Counterintuitive Approach Can Help Boost Business For Independent FAs

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Advisors would do well to ignore the conventional wisdom and take a counterintuitive approach to cope with hurdles.

Fixing An Unbalanced Practice

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A three-step process to help fix an unbalanced practice.

Why Standard Risk Tolerance Questionnaires Are Failing FAs—And What to Use Instead

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Advisors should focus their effort on understanding clients’ needs to help them implement goals-based plans.