Lake has led the asset manager's ETF effort globally.
Big tech companies are being viewed by investors as shares that can withstand anything the economy throws at them.
Morningstar warned Wall Street money managers pouncing on the breakneck rush into active ETFs.
The world's largest asset manager will flip the $700 million BlackRock International Dividend Fund.
This ETF is loading up on equity-focused closed-end funds it says are offering large discounts.
The new fee applies to a small minority of firms that don't participate in a maintenance arrangement with Fidelity.
The conversions bring Morgan Stanley's total ETF lineup to 14 funds.
GSAM is one of several firms looking to make deeper inroads into a booming corner of money management.
The $22.8 billion Grayscale Bitcoin Trust has seen $7.4 billion exit across 30 trading days as of Friday.
The $30 billion RIA platform took a pass on the six other funds in the fledgling bitcoin ETF market.