ETF investors born from about 1981 to 1996 have 45% of their portfolios in fixed income, according to a study by Schwab.
Goldman joins BlackRock and Morgan Stanley in launching lookalike funds to JPMorgan's successful active ETFs.
BlackRock is taking another shot at a strategy long dominated by mutual funds.
The iShares 20+ Year Treasury Bond ETF has record inflows despite a record bond market drawdown.
The 60/40 strategy is on track for a third straight month of losses after dropping nearly 4% in September.
Even with billions of dollars under management, it's difficult to make money off just a couple of basis points.
Sixty-nine new ETFs came to market last month, one of the busiest since at least 2016.
The launches come almost exactly two years after bitcoin-futures ETFs premiered in the U.S.
The new BlackRock fund resembles the $29 billion JPMorgan Equity Premium Income ETF.
The asset manager announced fee cuts on the Schwab High Yield Bond and the Schwab U.S. TIPS ETFs.
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