• The transformational impact
• It is not only for the rich
• It is not just investment management
“You are never just representing yourself. It is never just ‘Mike Byrnes. You are; Mike Byrnes of Byrnes Consulting.’ Especially financial planners—they are representing the professions. Too often we see the Bernie Madoffs. When that stuff comes out, it casts a negative shadow,” said Lewis.
Lewis’ parting thoughts were that the relationship is key, it is important to prepare and know what to do on the back end, and planners should pay attention to the non-verbal communications. Lastly, Lewis said, “I think everyone should go through a media training.”
Note: Byrnes Consulting helps the FPA’s 23,000 members with business growth strategies as part of the Financial Planning Association’s new Coaches Corner.
Mike Byrnes is a national speaker and owner of Byrnes Consulting, LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.