4. Personalize subject heads. Consider using the person’s name. It will increase the likelihood of the email being opened. Adding that it is ‘a video message’ can also help.
5. Combine a video email with a traditional email. Add important text and links and have the video message draw attention to those things.
6. Be yourself in the video, letting your personality shine through. Be to the point, as people can lose patience with videos, because they cannot skim through them like an article.
7. Set the “thumb nail” photo for the video that will show until your video is played. This can be done after the video so you can smile and avoid getting caught while talking.
Another Key Benefit
Tracking video e-mail can be very powerful. Not only can you know if your email is opened, but you can also get notified if the e-mail’s video is watched. The recipient will not know this feature is on, unlike the read receipts that e-mail services like Outlook use. If you want this feature, it is a simple click of a button before sending the email.
E-mail notifications can let you know if your e-mail is received and even watched (which might give clues to when the recipient might be free to receive a follow-up phone call.) If the videos are watched, that increases the likelihood of your message getting across. You might even find that your video gets watched by one person multiple times, which can be valuable information to know.
Make It Part Of Your 2016 Plan
Because the vast majority of people have yet to receive a personalized video e-mail, Byrnes Consulting is strongly recommending this as a must-have best practice. We have set up a program for advisors to have 40 "quick send" e-mail templates, ready to communicate with clients, prospects, strategic alliances, and even friends and family members. Learn more here… http://bombbomb.com/byrnesconsulting/
Mike Byrnes is a national speaker and owner of Byrnes Consulting LLC. His firm provides consulting services to help advisors become even more successful. Need help with business planning, marketing strategy, business development, client service and management effectiveness? Read more at ByrnesConsulting.com and follow @ByrnesConsultin.