Are you offering a broad range of services designed for mass appeal, or are you focusing on a narrow demographic? Then start to research the market or markets you plan to target because that will tell you how to go about acquiring your first customer. But then continue this process. Polish the initial blueprint of your business strategy until it feels like the parts of the puzzle are arranging themselves before your eyes.
Then run through your plans again. And again. And again, until its impurities are dissolved in the crucible of forethought and ready to be poured into the mold of confidence to become the sword you need for the battle that awaits you.